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https://www.youtube.com/watch?v=PqX4SONZ3ec&rel=0&autoplay=0&controls=1
110 Years, 110 Works. Société Générale Collection
110 Years, 110 Works. Société Générale Collection
110 Years, 110 Works. Société Générale Collection
110 Years, 110 Works. Société Générale Collection
110 Years, 110 Works. Société Générale Collection
18+
Mohammed VI Museum of Modern and Contemporary Art (MMVI Rabat) Arts | Culture | History

110 Years, 110 Works. Société Générale Collection

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Original Exhibition Title: 110 ans, 110 oeuvres. Collection Société Générale
Morocco Rabat 2024 8 French
Art Collecting HistoryCommunity-based ArtContemporary ArtCultural MemoryCultural ResilienceIntercultural RelationsMuseum EngagementNational IdentityParticipation

All rights and copyrights to the film are held by the producer: Musée Mohammed VI d’Art Moderne et Contemporain, Rabat, Morocco / Fondation Nationale des Musées du Maroc.

For any legal inquiries, please contact the museum directly.

excoursio does not hold any copyright; it merely shares the original film material to support wider access and the dissemination of knowledge.

In a nutshell

110 ans, 110 œuvres, at the Mohammed VI Museum of Modern and Contemporary Art in Rabat, commemorates Société Générale Maroc’s 110th anniversary and its long-standing commitment to art and Moroccan culture. This exceptional exhibition, a collaboration with the National Museum Foundation, features a precious part of the bank’s collection, including previously unseen works. It takes visitors on a timeless journey, tracing Moroccan art’s evolution from the early 20th century, starting with pioneers like Ben Ali R’bati, across four distinct periods to the present day. The exhibition highlights Moroccan artists’ contribution to national identity. It celebrates a rich artistic heritage and Société Générale Maroc’s enduring role in art’s promotion, anticipating the opening of its own museum in 2024. Visitors gain insight into Morocco’s artistic dynamism and the intricate relationship between banking and cultural patronage over more than a century.

Why should you watch this?

The exhibition 110 ans, 110 œuvres matters today because it shows how art can carry a nation’s memory while speaking to its future. Moving between the early brushstrokes of Ben Ali R’bati and the global perspectives of contemporary Moroccan artists, it evokes both pride and questioning: how does creativity define who we are in a world of constant change? Visitors may feel inspired by the intimate voices of the 1980s generation, who turned personal experience into universal expression, or by today’s works shaped through worldwide dialogue. Ultimately, the exhibition reminds us that art’s power to connect time, place, and people remains urgently relevant.

Curator

Abdelaziz El Idrissi

Bio

Abdelaziz El Idrissi is a prominent Moroccan art historian, curator, and cultural leader. He currently serves as the Director of the Mohammed VI Museum of Modern and Contemporary Art in Rabat, the first national institution in Morocco devoted entirely to modern and contemporary art.
With a background as curator of the Kasbah Museum in Tangier and a long-standing commitment to cultural preservation and artistic innovation, El Idrissi has been instrumental in shaping the museum landscape in Morocco.

All films Last updated: 09/08/2025

In the press

“The 110 selected works are part of a “chrono-thematic” journey that sheds light on the history of Moroccan art, from its founding moments to the present day, explains El Idrissi. It is a stroll through artistic practices and movements, from the 1950s and their first pictorial experiments to the contemporary era, with works integrated into a globalized context. This rich collection, showcasing masterpieces by Chaibia, Hamri, Melehi, Kacimi, Belkahia, Gharbaoui, Labied, Demnati, Bellamine, Ouazzani, Yamou, Darsi, Erruas, Abouelouakar, and many others, reflects “a long history of encounters between exceptional men and women,” emphasizes Ahmed El Yacoubi.”
(translated from French)

― Houda Outarahout

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“The exhibition “110 Years, 110 Works” traces the evolution of Moroccan art from Ben Ali R’bati’s pioneering experiments in the early 20th century to the present day, highlighting the different eras and influences that have shaped its development. On this occasion, Société Générale Maroc announced the creation of the Société Générale Maroc Museum, scheduled to open in 2024 at its historic headquarters in Casablanca, underscoring the bank’s long-term commitment to supporting the arts and culture. According to Ahmed El Yacoubi, Chairman of the Management Board, this initiative seeks to enrich the bank’s artistic legacy while sharing a collective memory with the wider public.“
(translated from French)

 

― Noura Mzaghrani

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