110 Years, 110 Works. Société Générale Collection
Morocco
Rabat
2024
8
110 ans, 110 œuvres, at the Mohammed VI Museum of Modern and Contemporary Art in Rabat, commemorates Société Générale Maroc’s 110th anniversary and its long-standing commitment to art and Moroccan culture. This exceptional exhibition, a collaboration with the National Museum Foundation, features a precious part of the bank’s collection, including previously unseen works. It takes visitors on a timeless journey, tracing Moroccan art’s evolution from the early 20th century, starting with pioneers like Ben Ali R’bati, across four distinct periods to the present day. The exhibition highlights Moroccan artists’ contribution to national identity. It celebrates a rich artistic heritage and Société Générale Maroc’s enduring role in art’s promotion, anticipating the opening of its own museum in 2024. Visitors gain insight into Morocco’s artistic dynamism and the intricate relationship between banking and cultural patronage over more than a century.
Why should you watch this?
The exhibition 110 ans, 110 œuvres matters today because it shows how art can carry a nation’s memory while speaking to its future. Moving between the early brushstrokes of Ben Ali R’bati and the global perspectives of contemporary Moroccan artists, it evokes both pride and questioning: how does creativity define who we are in a world of constant change? Visitors may feel inspired by the intimate voices of the 1980s generation, who turned personal experience into universal expression, or by today’s works shaped through worldwide dialogue. Ultimately, the exhibition reminds us that art’s power to connect time, place, and people remains urgently relevant.