110 Years, 110 Works. Société Générale Collection
An exclusive visit with Abdelaziz El Idrissi, director of the Musée Mohammed VI d’art moderne et contemporain, marks the 110th anniversary of Société Générale Maroc. This event showcases a fruitful partnership between the bank and the Fondation Nationale des Musées (FNM), celebrating cultural patronage and the bank’s commitment to art and the promotion of culture. Sharing a common vision, the two institutions unite to promote and disseminate Moroccan creativity while valorizing national cultural heritage.
Why should you watch this?
Step into an exclusive moment that underscores the profound commitment of key institutions to the arts. This visit offers an illuminating look at the significant alliance forged between Société Générale Maroc and the FNM. Discover how their shared vision translates into actively championing Moroccan creative expression and preserving the nation’s rich cultural heritage. It’s an insight into a fruitful synergy that highlights the enduring power of strategic partnerships in fostering culture and celebrating identity, demonstrating a clear dedication to cultural patronage and the advancement of art.
Museum Choreography
This innovative exhibition reimagines the traditional museum experience through the lens of dance and choreography, inviting audiences to become active participants in the artistic dialogue. It foregrounds the unpredictable interplay between viewer movement and static artworks, showcasing how personal histories, cultural contexts, and physical presence transform the museum into a living, dynamic space. By exploring the nuances of how we look at and engage with art, the exhibition challenges visitors to reflect on their own movement and interactions within the gallery. This exhibition is a thought-provoking exploration of the embodied experience of art, making the viewer an integral part of the creative narrative.
Why should you watch this?
In today’s rapidly evolving cultural landscape, this exhibition stands out by positioning dance and choreography as vital means of understanding and engaging with art in the museum context. By centering the audience’s experience, it reflects our collective need for connection and interaction in spaces that often feel static and distant. In an era where individual perspectives and cultural backgrounds shape our understanding of art, this exhibition invites viewers to reclaim their role, reminding us that museums are not just repositories of art but vibrant environments shaped by human presence and movement. As the act of looking becomes more layered and complex in our digital world, this exhibition challenges us to reconsider our relationship with art, encouraging a deeper engagement that resonates well beyond the gallery walls.